National Domestic Violence Hotline

Nearly half of all women and men in the United States have experienced psychological aggression by an intimate partner in their lifetime. But it's often hidden or covered up, concealed by makeup. 

The National Domestic Violence Hotline will partner with Revlon to help those who are experiencing IPV (intimate partner violence).

Makeup ads will feature models with visible bruises and signs of domestic violence, and urge those experiencing IPV not to cover it up.

The makeup products will have the National Domestic Violence Hotline number on them so it’s visible to shoppers in store and consumers who purchase the product.